The Mobile App War Is Over


Location-Based Technology platform

The app world is the world, where competition is fierce! The fight between Google’s Android and Apple’s iOS is quite evident. They are two great platforms each with some unique strength and have access to vast quantities of apps. Who in the end will win the mobile app war?

Google pays millions to Apple to make their search engines the default search provider for iOS devices but Google collects more from ads placed on Apple devices. Apple and iOS only exist to serve the top 15% of the richest segment of the global population while everyone else is on Android. Research shows that Google’s Android enjoyed close to 78% of the market share, globally. A number of research firms show that the market is tilted towards Android. Market share alone is not the only overriding factor. Android OS phones are mainly low-end phones and the users in that location based…

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